Healthcare commercial strategy
- Where I used it
- Health Innovation East placement, QOF/adoption work, PulseOn strategy material and Charco/CUE1 business-case support.
- What it supported
- Evidence summaries, adoption logic, pathway framing, stakeholder decision-driver summaries and value reasoning.
- Why it matters
- Good strategy work has to connect clinical need, evidence quality, market context and the realities of adoption.