Market Intelligence and Competitor Analysis

Context

Commercial health innovation depends on knowing the market quickly and carefully: who is active, what evidence they have, how mature the products are, where competitors sit in the pathway and what adoption questions remain open.

My role

I used CB Insights and secondary research to support market-intelligence work. I independently authored some internal market analyses and developed competitor-analysis materials across digital health, diagnostics, AI-enabled tools and MedTech.

Approach

The work turned large and often noisy sources into practical decision support for colleagues.

• Company searches and structured company lists.
• Technology categorisation, funding and maturity signals.
• Comparator products, public evidence signals and pathway relevance.
• Regulatory position where public and safe to discuss.
• Interoperability, integration and adoption-risk questions.

Selected outputs

• Reusable research views and horizon-scanning summaries.
• Sector snapshots and technology landscape summaries.
• Competitor matrices and stakeholder decision-driver summaries.
• Adoption-readiness framing for internal commercial analysis.

What this shows

This is strategy work, not just desk research. The point was to make a crowded technology space legible enough to support decisions about evidence quality, adoption logic and commercial maturity.